Creativity Unleashed

by Gregg Chadwick

Ed Catmull's "Creativity, Inc." is much like the films of Pixar itself: a balanced mix of sheer enthusiasm and careful planning. Catmull writes,"The thesis of this book is that there are many blocks to creativity, but there are active steps we can take to protect the creative process." Catmull writes about the history and vision of Pixar as well as the strategies and mechanisms that have kept the creativity flowing for an amazing run of great animated films - second only in my mind to the stunning work of the Japanese animator Hayao Miyazaki and his Ghibli film studios. Cattmull's book is a must read for anyone involved in the arts. From painters, to writers, to actors, to musicians, to film-makers, to game designers - all will benefit immensely from Catmull's encouragement to embrace the unknown while learning to communicate creatively.

Link here: Creativity, Inc